PERSONAL STYLING | SUSTAINABILITY | LIFESTYLE
The Vestments Group
Brand messaging and design for a personal styling studio founded on craft, discretion, and long-term style.
THE SITUATION
The Vestments Group was building a styling practice defined by depth: thoughtful wardrobes, meticulous research, and care that extended far beyond a single look. What they didn’t yet have was language or a website that communicated that same levels of elevated styling. Their philosophy was clear in practice, but not yet articulated in a way that felt composed and confident, while lifting up their philosophy..
SERVICES
Brand Messaging · Voice & Tone Development · Website Copy · UX Structure · Visual Direction · Landing Page Design
THE SOLUTION
I worked with the founders to shape a precise messaging system—voice, tone, and language—that prioritized personal style over trends. From there, I designed and wrote a streamlined landing page with an editorial sensibility, balancing restraint with richness and inviting conversation rather than pushing conversion. Every decision, from word choice to layout, was made to feel deliberate and quietly assured.
THE OUTCOME
The result was a design-forward landing page that felt less like a pitch and more like an introduction. The work established a clear voice and visual direction: one built to evolve into memberships, editorial content, and future offerings while staying true to the studio’s values of sustainability and individuality.
APPLY TO WORK WITH ME
WANT THE SAME RESULTS?
Big ideas welcome. Good energy required. Let’s turn your “someday” marketing goals into something real right now.
