Pleased to meet you.

I’m a marketer and creative who believes work should be human, thoughtful, and worth doing.

PULL UP A CHAIR AND JOIN ME FOR THE TEA.*

*MY TEA OF CHOICE IS PEPPERMINT

AS YOUR MARKETING PARTNER,

My mission is to help grow your business.

You’ve probably heard some version of “just be consistent” when it comes to marketing. But if you’re actually running a business or managing a team, you know it’s not that simple.

Marketing usually ends up squeezed between everything else—half-finished ideas, scattered execution, and one more thing living in your head.

And eventually, there’s a moment where you realize: this shouldn’t be this hard.

I believe marketing isn’t supposed to be a side project. And you’re not meant to carry it alone.

SO YES, I WORK IN MARKETING...

but most clients come to me for something else: to feel like someone gets it—and knows what to do with it.

THINGS THAT LIGHT ME UP

DOING GOOD

We all know that money makes the world go ‘round, but how much sweeter is the world when we give back? I prioritize people doing good.

MAKING CONNECTIONS

I love finding connections in everyday life. Relationships are important to our overall well-being, and luckily, I get to build new ones every day.

AUTHENTICITY

I have a knack for finding and defining your unique voice. When you’re authentic, people come knocking at your proverbial door.

LEANING IN

When the going gets tough, the tough lean in. I see challenges as opportunities to learn and grow. I don’t shy away from hard things.

So, how did I get here?

I've been creating as long as I can remember.

I’ve been creating since before I knew that was a “thing” people could do for a career. I sketched. I designed. I dreamed up ideas just to see if they’d survive out of my head. When I wasn’t drawing, I was writing stories, poems, lyrics…if it involved words or design, I was in.
Creativity is how my brain works. Communication is how I make it make sense for other people.
Somewhere in that overlap, I found my lane and it turns out, it suits me pretty well.
I never imagined marketing would be my thing.

I started as an art student who ended up with a communications degree. Back then, marketing felt loud. Pushy. A little too “LOOK AT ME” for my taste, and not at all how I wanted people to feel.
Then I found purpose-driven brands. The kind that lead with integrity and actually mean it.
That’s when it clicked: marketing didn’t have to shout to work. It could help people understand what they need, and feel good about choosing it.
I learned fast by doing a lot (sometimes too much).

For six years, I worked inside fast-moving teams where strategy, design, and deadlines all showed up at once. It was creative magic meets organized chaos.
I learned how to juggle priorities, keep momentum, and—not gonna lie—recognize the early signs of burnout.
That season taught me how to manage all the spinning plates in a way that’s sustainable for everyone involved.
Copywriting gave me a new outlet.

When I stepped away from the fast-paced world of large marketing organizations, I didn’t set out to build an agency. I followed an instinct, and that instinct led me to copywriting.
I started paying closer attention to words. How they land. How they shape decisions. I studied the greats, wrote every day, and rediscovered how powerful language can be when it’s honest.
What I love most about copywriting is finding the real, lived moments in someone’s mind—the half-formed thoughts, the quiet frustrations, the hopes they haven’t quite named yet—and putting words to them. That clarity is what helps people take the next step toward what they want.
Learning to advocate for myself changed how I see trust.

In 2019, I was diagnosed with Hashimoto’s after years of being told everything was “normal.”
Spoiler: it wasn’t.
I had to learn how to ask better questions, push for real answers, and advocate for myself when no one else would.
That experience permanently changed how I approach my work. Because once you’ve had to fight for answers, you don’t tolerate vague explanations or hand-wavy decisions. You care about transparency. You care about trust. And you care about getting it right.
I’ve always lived in two worlds and now they work together.

I’m a creative at heart, drawn to language, design, and ideas. I’m also the person who cares deeply about clean handoffs, clear decisions, and systems that don’t quietly implode halfway through a project.
I don’t see creativity and structure as opposites. I see structure as the reason good ideas deliver on time, stay on brand, and make it outside of the Google Doc.
Today, I help teams turn “we have a lot of ideas” into “we know exactly what we’re doing.” And it’s my best job yet.

QUICK FACTS

I’m an Aries sun, Aries moon, and Cancer rising. That means there’s a lot of passion and a lot of depth to my work.

The beach is my happy place. There’s just something about salty ions that brings me immense peace and satisfaction.

When I get in a funk, I “shake it off” with a dance workout or a centering yoga practice. If you haven’t tried moving your body around between meetings, I highly recommend it.

I’m a huge fan of adventure. I lived in South America for three months with nothing more than what I could carry in a backpack. Some call it crazy, I call it living.