VETERINARY DIAGNOSTICS | PET HEALTH
Sage Veterinary
Building a scalable marketing system for a fast-growing veterinary imaging network.
THE SITUATION
Sage Veterinary Imaging was scaling quickly—expanding from two clinics toward a third—without a centralized marketing function to support that growth. Alongside growth, their priority was twofold: to manage an increasingly complex print and referral program, and to build a robust SEO framework that would guide pet parents and referring veterinarians directly to their services.
The founders brought deep clinical expertise and ambitious plans, but needed a way to translate advanced imaging into clear, trustworthy communication across web, print, and referral channels while speaking to two distinct audiences: pet parents seeking reassurance, and veterinarians who expected technical accuracy.
SERVICES
B2B Marketing · Copy & Content Writing · SEO & UX · Blog & Editorial · Social Media · Content Management · Email Marketing · Print Media & Production · Direct Mail Campaigns
THE SOLUTION
I stepped in as SVI’s external marketing lead, building and running the marketing function from the ground up over nearly four years. I established a structured SEO and content framework designed to capture high-intent search traffic and guide pet parents and referring veterinarians directly to SVI’s services.
In parallel, I managed and evolved SVI’s print and referral program—aligning brochures, direct mail, in-clinic materials, and event collateral with the same clinical clarity and credibility as their digital presence. The result was a unified system that translated complex topics into consistent, trusted communication across SVI and its sister brands, CATT.vet and Sage Teleradiology.
THE OUTCOME
SVI evolved from a regional clinic into a nationally visible imaging authority. Organic traffic more than doubled, search rankings climbed into top positions, educational events filled, and marketing systems became reliable, repeatable, and data-driven.
Most importantly, the brand gained a clear, credible voice that supported expansion into a third location, without adding internal marketing overhead.
SELECTED RESULTS
Organic traffic grew from ~4,000 to 10,000+ monthly visits
Average keyword rankings improved from 15.38 to 10.99 in six months
Multiple blogs ranking in the Top 3 (including #1) on Google
Educational events consistently filled through targeted email campaigns
TOP-PERFORMING BLOGS (AKA THE ONES GOOGLE LOVED)
This article blends local culture and local SEO for a fun twist of educational value. It turns a serious pet health topic into something engaging, clear, and dare I say, delightful.
This article turns complex medical imaging into real-life stories. With relatable case studies and clear takeaways, it shows how advanced diagnostics lead to better outcomes.
Niche, helpful, and easy to follow, this high-performing blog breaks down tough info for worried pet parents, successfully building trust through clear, actionable copy.
This article tackles a high-stakes topic with clarity, compassion, and authority. It breaks down the diagnostic process while showcasing how to guide readers through hard decisions.
APPLY TO WORK WITH ME
SOUND LIKE A GOOD FIT?
Big ideas welcome. Good energy required. Let’s turn your “someday” marketing goals into something real right now.
