CONSUMER PACKAGED GOODS (CPG) | PRINT MEDIA
Pepsi x Jd&co
Creative operations and production leadership for a global brand collaboration.
SERVICES
Creative Project Management · Creative Operations · Print Production · International Vendor Management
THE SITUATION
Pepsi partnered with Jd&co, a NYC-based agency, on Good Design Is for Everyone: Pepsi’s 400-page anniversary book celebrating a decade of design and creative innovation. The project involved international contributors, complex production timelines, and high expectations around quality, consistency, and execution.
Jd&co reached out to me because they needed someone who could keep a large, design-forward project moving smoothly from concept to print, and set the foundation for the final product to be delivered through Amazon
THE SOLUTION
I led creative operations and production in the early and critical phases of the project, managing timelines, coordinating vendors, and aligning internal teams, designers, and creative partners. I facilitated review sessions and approvals with senior designers and Pepsi’s senior stakeholders, helping guide decisions, resolve friction, and protect the integrity of the work. My role focused on translating creative vision into executable systems that worked for everyone involved.
THE OUTCOME
As the project progressed, the role naturally transitioned into JD&Co’s internal team. But the foundation established early on—clear processes, creative standards, and productive dialogues—set the direction for the remainder of the work, and allowed it to continue with clarity and integrity.
The book launched as a polished, globally distributed design artifact, produced in collaboration with international print partner Rizzoli, reflecting Pepsi’s commitment to accessibility and world-class design.
LOOK LIKE A GOOD FIT?
APPLY TO WORK WITH ME
Big ideas welcome. Good energy required. Let’s turn your “someday” marketing goals into something real right now.
