ECOMM| NATURAL HEALTH | PET PRODUCTS
Life’s Abundance
Clarifying brand voice to power product launches, content, and conversion.
THE SITUATION
Life’s Abundance had what many brands work years to earn: a loyal audience, decades of trust, and products that genuinely worked. With more than 300,000 subscribers and a long-standing reputation in natural health for people and pets, the foundation was strong—and sizable.
But the brand’s language hadn’t evolved at the same pace. In a crowded, fast-moving wellness market, their messaging felt dated, making it harder to stand out, energize new product launches, and stay relevant to modern, health-conscious customers and sales partners.
SERVICES
Copywriting · Content Writing · SEO · Content Strategy & Management · Editorial Planning · Marketing Coordination · Creative Production Management
THE SOLUTION
I led a strategic messaging refresh for Life’s Abundance, beginning with the company’s first Communications Style Guide to define a clearer, more confident brand voice. That foundation shaped copy across blogs, emails, newsletters, product launches, landing pages, and seasonal campaigns, bringing consistency, clarity, and personality to every touchpoint.
Working alongside Product, Marketing, and Creative teams, I connected editorial planning, sales materials, and ongoing content into a unified system, ensuring every piece of copy reinforced the same story and worked harder to drive visibility and revenue.
THE OUTCOME
Life’s Abundance emerged with a more unified brand presence, without sacrificing the trust built over decades. Clearer, more confident messaging energized product launches, improved performance across channels, and equipped both customers and sales partners with stronger tools. The brand didn’t change; its voice simply caught up to its impact.
SELECTED RESULTS
Organic web traffic increased 473% for a product page within 30 days of the messaging refresh
Newsletter and blog content generated an additional $3,000 per month in revenue
SEO performance improved by 52% across blog and core website content
TOP-PERFORMING BLOGS (AKA ONES THAT GOOGLE LOVED)
A playful, product-forward blog that ranks for popular pet parent searches, promotes coat-supporting supplements, and offers practical tips for surviving life with a heavy shedder (and a lint roller).
This blog brought seaweed to center stage with a science-backed, brand-aligned blog that blends product education, storytelling, and sustainability to grow awareness for a functional drink mix.
A high-engagement blog comparing two natural skin care powerhouses; blends education and strategic product positioning to highlight the natural beauty benefits of the company’s handcrafted facial bar.
An approachable, actionable blog designed to help pet parents prepare for emergencies. Emotional connection, humor, and practical advice helped boost the company’s position as a trusted resource pet owners.
SOCIAL MEDIA
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