HEALTH, FITNESS & NUTRITION | CPG & eCOMM
Beachbody Brands
Creative operations and production leadership for a global brand collaboration.
THE SITUATION
Beachbody was navigating a high-growth merger across multiple brands—BODi, Ladder Sports Nutrition, MYX Fitness, and Openfit—while running dozens of global campaigns in parallel. Creative teams, agencies, and leadership were moving fast, in a lot of different directions, but the systems, priorities, and communication that held them together were fragmented.
SERVICES
Creative Project Management · Creative Operations · Print Production · International Vendor Management
THE SOLUTION
I stepped in as a contract Creative Project Manager to stabilize creative operations across three brands, a 30-person internal team, two independent agencies, and dozens more stakeholders worldwide.
Reporting directly to VPs of Creative and Operations, I centralized intake, led creative reviews and storyboarding sessions, rebuilt workflows in Workfront, and guided teams through major product launches, performance campaigns, and high-visibility productions, including celebrity shoots for Ladder Sports Nutrition.
THE OUTCOME
Creative teams regained clarity, momentum, and trust during a volatile integration period. Campaigns shipped on time, leadership had reliable visibility, and the systems I put in place continued to support alignment and execution after my contract ended, bringing order, focus, and calm to an otherwise chaotic moment of growth.
APPLY TO WORK WITH ME
WANT THE SAME RESULTS?
Big ideas welcome. Good energy required. Let’s turn your “someday” marketing goals into something real right now.
